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Predicting and Shaping or How to Close the Future

Behavioral design of so called »persuasive computer technologies« is the result of a merger between psychology, economics, and computer engineering. The article discusses its genealogy from the strategic response of military, governmental, and academic players to the general problem that the behavior of complex systems such as humans, societies, or markets is difficult to predict, and that controlling these complex systems means shaping them by designing their technological and social environments.