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Das Kulturprogramm der digitalen Ökonomie

Personalisierte Märkte

Back to issue: Zeitschrift für Kulturphilosophie 2018/1: Digitalisierung
EUR 16.90

This article analyzes a developmental tendency of the digital economy, namely the increasingly perspicuous personalization of marketable goods and services. Pro-files of user preferences relevant to consumption, calculated from innumerable traces left in digital space, engender unprecedented ways of addressing potential buyers anticipatorily. Such ways cater to desires of recognition on consumers; and they simulate a benevolent authority shepherding the individual