Anett Holzheid

As a novelty of the industrial and postal modernism of the late 19th century, the postcard differs from the letter in terms of media culture. While the paradigmatic act of verbal intensity and extension (of “writing” or “composition”) is constitutive for the latter, the postcard represents an opposing model of reduction and substitution of scripture. The postcard symbolizes the trenchant signal whose value is obtained from the mastery of sending. To show in what way the medium of short communication has been instrumental in the emergence of a modern culture of “sending” is the aim of this paper. mehr