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Verantwortungskultur durch Kommunikationspolitik?

Social-Media-Kommunikation als gesellschaftliche Herausforderung: Institutionalisierung einer Verantwortungskultur unter digitalen Bedingungen



With the establishment of social media, the media and communication system changes fundamentally: new norms and rules of social communication are formed. Above all, new, active forms of media use show massive disruptions in public and private communication. Social media institutionalize new forms of individual, group, network, organizational and mass communication. The new institutional- ization processes need to be shaped politically so that a new culture of responsibil- ity can be established. The communication policy approach is developed and justi- fied in this article.